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Paid media: 83% of consumers discover new brands via online ads

Think of paid media as the marketing equivalent of a double espresso. It gives you that immediate jolt – more eyes on your brand, more clicks to your site, more leads in your pipeline. A whopping 781 million internet users globally find new brands through paid ads – proof that a well-placed ad still packs a punch – so no wonder it’s one of 2025’s top marketing trends. 

Sure, throwing cash at ads isn’t exactly groundbreaking advice, but let’s face it, some lessons bear repeating: 

Paid media isn’t just about casting a wide net – it’s about targeting with precision. 

The value of paid media lies in the ability to pinpoint your audience, deliver the right message, and track exactly how much bang you’re getting for your buck. Every marketer wants to prove ROI, and arguably, this is the easiest channel to do it with. Money out = money in.

Focus on crafting ads that feel organic. Nobody likes being shouted at by a banner ad that’s all caps and zero charm. Instead, tell a story. Spark curiosity. Make them smile, nod, or think, “Wait, this is exactly what I need”, and you’ll benefit from the paid media buzz.